Cleaning data and picking the best performing offers has never been more important than now.

About Lead Gen, LLC

Are you effectively reaching out to your customers to give them the information they want and need? You can encourage repeat visits, repeat purchases, and repeat word-of-mouth recommendations by building a relationship with your customers. They don't want to be overwhelmed with sales garbage or too many pitches. But they do want to be kept abreast of what you have to offer. How do you know? Because, after all, they are your customers!

Lead Gen, LLC provides a high-performance web-based service for opt-in e-mail marketing campaigns and e-mail lists. Our application infrastructure is capable of managing any size permission based e-mail list. It offers built in advanced tracking that easily track open rates, URL click thru stats and unsubscribes. We provide a combination of speed, features and message personalization ability which makes it an easy to use list management system for any email marketer.

As an Internet retailer, your business depends on online marketing programs to drive targeted traffic to your Web site, and on efficiently converting that traffic into paying customers with whom you can build a lasting and relevant relationship. With online advertising prices rising, increasing competition in the marketplace, and ever more savvy shoppers, every visit to your site counts, and the success of converting those visitors to paying customers is crucial.

For direct marketers with very large audiences, success hinges on the quality of your lists and your ability to get targeted and relevant offers to them. Doing this while keeping compliant with the ever-changing and dizzying array of government and private standards now applying to commercial email can be challenging.

Successful direct marketers now know that simply blasting email is not a sustainable business model; that long-term success means building relationships, keeping your lists clean and sending valuable content to audiences that want it.

Lead Gen, LLC is committed to maximizing the success of your online marketing programs. That's why we provide world-class support and training as part of your Lead Gen, LLC account. We offer free online help and standard support for all customers and premium support packages for customers wishing for additional assistance.

Lead Gen, LLC is one of the best email service providers in the world. We have a dedicated Privacy & Standards team to oversee privacy policy, compliance with our terms of service and ISP relations. Our goal is to protect subscriber privacy and provide control over one's own personal data, as well as to assist list owners with privacy and compliance.

Our Privacy & Standards team assists list owners by providing tools and best practices education to protect their reputation, brand and throughput, and to ensure the highest levels of permission and consent when mailing.

Privacy Policy
Lead Gen, LLC is committed to protecting your privacy. We want you to feel free to express yourself on the Lead Gen, LLC system, so we are committed to allowing you to feel secure in an environment that puts you in control of what you share with the rest of the community, and with Lead Gen, LLC .

Best Practices
Lead Gen, LLC is dedicated to providing its customers with the best possible email throughput. To assist our customers with this goal, we maintain a list of best practices to follow in creating your email content and campaign.

Anti-Spam & Can Spam Compliancy Policy
Lead Gen, LLC has a strict policy against Spam. As one of the nation's most popular providers of email services, Lead Gen, LLC has consistently taken a leadership role in abuse prevention. We work with the email abuse prevention community to find solutions to the problem of unsolicited email.

Lead Gen, LLC provides a safe and spam-free opportunity to deliver e-mails effectively. Every time an e-mail is deployed, the campaign is scrubbed against data lists that have requested to be taken off a mailing list and that are blacklisted. In addition, because we partner with clients that subscribe new customers daily from various sources, you are guaranteed to reach a fresh batch of potential customers each and every day.

A revenue sharing option is available for list owners. We can manage and market your list and make it available to advertisers who are trying to reach customers similar to your own. Currently we manage more than 24 lists and are committed to growing every client's list asset by applying effective list management strategies that have worked well in the past.

Lead Gen, LLC provides a high-performance web-based service for opt-in e-mail marketing campaigns and e-mail lists. Our application infrastructure is capable of managing any size permission based e-mail list. It offers built in advanced tracking that easily track open rates, URL click thru stats and unsubscribes.

We provide a combination of speed, features and message personalization ability which makes it an easy to use list management system for any email marketer.

Our Services

Data Revshare

Lead Gen, LLC utilizes data revshare oppurtunites for company's looking to make more money from their client and prospect profiles. Let Lead Gen, LLC send out your campaigns bringing an optimized dollar back for your return. Our team combines many facets of internet marketing


We primarily choose affiliate networks to trade web traffic. Every day more users are leaving their desktop and using hand held devices leaving un-monitored data useless. Lead Gen can help bring your clicks back up by separating your data from desktop users to users of handheld devices.

Data Hygiene

It's important to only send out marketing campaigns to people that expect to hear from you. Cleaning data and picking the best performing offers has never been more important than now. Lead Gen, LLC offers small businesses an advancement when it comes to cleaning your data.

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The information collection, use, and dissemination practices of Lead Gen, LLC (the "Company") are discussed in this policy. This policy applies to Company's information collection (a) on Company's websites, (b) on various third party websites, and (c) to Company's other information collection, including the purchase of customer lists from third parties.

1.1 Survey Information. The Company collects information from certain individuals when an individual voluntarily completes a Company survey, order form, or a registration page either online or offline, or by means of online or offline surveys, order forms, or registration pages operated by third parties (collectively, a "Survey"). (As used herein, "online" means using the Internet, including the Websites, and related technologies, and "offline" means by methods other than online, including in person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys, the Company or a third party (a "Third Party") may ask an individual to provide various information to the Company, which may include his or her name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, employment information, personal and online interests, and such other information as may be requested from time to time (together, "Survey Information"). Completing the Surveys is completely voluntary, and individuals are under no obligation to provide Survey Information to the Company or Third Party, but an individual may receive incentives from the Company or a Third Party in exchange for providing Survey Information to the Company.

1.2 Third Party List Information. The Company collects information from individuals when an individual provides information to a third party, and the Company subsequently purchases, licenses, or otherwise acquires the information from the third party (the "Seller"), or when the individual is on a Seller's site and elects to be linked to the Company's site and consents to the provision of the individual's information to us from the Seller's site. Such information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, "Third Party List Information"). When acquiring Third Party List Information, the Company seeks assurances from the Seller that the Seller has a right to transfer the Third Party List Information to the Company and that the Seller has a right to provide offers from advertisers to the individuals whose personal information is included on the Seller's list.

1.3 Other Information. Other occasions when the Company obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by the Company or by a third party, (2) when an individual requests assistance through Company's customer service department, (3) when an individual voluntarily subscribes to a Company service or newsletter, and (4) when an individual is otherwise linked to our site from a third party site (together, "Other Information").

1.4 Cookies, Webbugs, and Other Information Collected Using Technology. The Company currently uses cookie and webbug technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, the Company may use other new and evolving sources of information in the future (together, "Technology Information").

  • Cookies. A cookie is a small amount of data stored on the hard drive of the individual's computer that allows Company to identify the individual with his or her corresponding data that resides in Company's database. You may read more about cookies at Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.
  • Webbugs. A webbug is programming code that can be used to display an image on a web page (by using an img src="x" programming function), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows Company to track certain web sites an individual visits online. Webbugs are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, Company might place, with the consent of a third party website, a webbug on the third party's website where fishing products are sold. When Joe, an individual listed in Company's database, visits the fishing website, Company receives notice by means of the webbug that Joe visited the fishing site, and Company would then update Joe's profile with the information that Joe is interested in fishing. Company may thereafter present offers of fishing related products and services to Joe. In addition to using webbugs on web pages, Company also uses webbugs in email messages sent to individuals listed in Company's database. If you wish more information about webbugs, you may wish to visit (c) New Technology. The use of technology on the Internet, including cookies and webbugs, is rapidly evolving, as is Company's use of new and evolving technology. As a result, Company strongly encourages individuals to revisit this policy for any updates regarding its use of technology.

1.5 Outside Information. The Company may receive information about individuals from third parties or from other sources of information outside of the Company including information located in public databases ("Outside Information").

1.6 Individual Information. As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology Information, and Outside Information, and any other information the Company gathers or receives about individuals.

1.7 No Information Collected from Children. The Company will never knowingly collect any personal information about children under the age of 13. If the Company obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, the Company has no such information to use or to disclose to third parties. The Company has designed this policy in order to comply with the Children's Online Privacy Protection Act ("COPPA").

1.8 Credit Card Information. The Company may in certain cases collect credit card numbers and related information, such as the expiration date of the card ("Credit Card Information") when an individual places an order from Company. The Company will use the Credit Card Information for purposes processing and completing the purchase transaction, and the Credit Card Information will be disclosed to third parties only as necessary to complete the purchase transaction.

2.1 Discretion to Use Information. THE COMPANY MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE IN COMPANY'S SOLE DISCRETION. The following paragraphs in Section 2 describe how the Company currently uses Individual Information, but the Company may change or broaden its use at any time. As noted below, the Company may update this policy from time to time. The Company may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, promotional contests, promotional games and package stuffers, among other possible uses.

2.2 Email. The Company uses Individual Information to provide promotional offers by email to individuals. The Company may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from all Company email lists, a person must visit and follow the instructions provided at insert unsubscribe link.

  • Content of Email Messages. In certain commercial email messages sent by Company, an advertiser's name will appear in the "From:" line but hitting the "Reply" button will cause a reply email to be sent to Company. The "Subject:" line of Company email messages will usually contain a line provided from the advertiser to Company. The Subject line will not usually contain phrases such as "ADV:" or "ADVERTISEMENT". Company's commercial email messages will contain information how an individual may unsubscribe from that particular list.
  • Solicited Email. Company only sends email to individuals who have agreed on the Websites to receive email from Company or to individuals who have agreed on third party websites to receive email from third parties such as Company or providing e-mails through third parties such as the Company.

2.3 Targeted Advertising. The Company uses Individual Information to target advertising to an individual. When an individual is using the Internet, the Company uses Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual Information, and the Company attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. The Company may, at its discretion, send advertising which is not targeted by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers to all or a subset of the names on a list provided to or otherwise acquired by the Company, which list may include your name.

2.4 Direct Mail and Telemarketing. The Company uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.

2.5 Use of Technology Information. The Company uses Technology Information (1) to match a person's Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on the Internet, (3) to determine which areas of Company's web sites are most frequently visited. This information helps the Company to better understand the online habits of individuals so that the Company can target advertising and promotions to them.

2.6 Profiles of Individuals. The Company uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third Party List Information with other sources of Individual Information such as information obtained from public databases.

2.7 Storage of Individual Information. The Company stores the Individual Information in a database on Company computers. The Company cannot guarantee that its security measures will prevent the Company computers from being illegally accessed, and the Individual Information on them stolen or altered.

2.8 The Company does not endorse, nor is the Company responsible for the accuracy of the privacy policies, terms and conditions of any of the advertisers marketed by the Company or the products and/or services promoted/offered by such advertisers in their advertisements. The entities that advertise with the Company are independent third parties and are not affiliated with the Company.


3.2 Order Fulfillment. The Company will transfer Individual Information to third parties when necessary to provide a product or service that a person orders from such third party while using Company web sites or when responding to offers provided by Company.

3.3 Legal Process. The Company may disclose Individual Information to respond to subpoenas, court orders, and other legal process, or for other means in the Company's sole discretion, including but not limited to when the Company believes that the individual has violated or might be deemed to have violated contractual or legal obligations.

3.4 Summary Data. The Company may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.

4.1 Advertiser cookies and webbugs. Advertising agencies, advertising networks, and other companies (together, "Advertisers") who place advertisements on the Websites and on the Internet generally may use their own cookies, webbugs, and other technology to collect information about individuals. The Company does not control Advertisers' use of such technology and the Company has no responsibility for the use of such technology to gather information about individuals.

4.2 Links. The Websites and email messages sometimes contain hypertext links to the web sites of third parties. The Company is not responsible for the privacy practices or the content of such other web sites.

4.3 Affiliated Companies. The Company may disclose, transfer, and sell Individual Information to entities affiliated with Company in Company's discretion.

If you wish to discontinue receiving email messages from Company, you have several options: (a) Unsubscribe from one email list. To unsubscribe from a particular list, either (1) visit our website place unsubscribe link here or (2) follow the instructions in each promotional email message sent by the Company. (b) Unsubscribe from all the Company email lists. We reserve the right to add Individual Information to multiple lists maintained by Company, which may include information from new lists subsequently obtained which could result in a relisting of an individual who had previously unsubscribed from a Company list.

7.1 By agreeing to receive information from the Company, you agree to the Company's Privacy Policy. We reserve the right, at our discretion, to change, modify, add or remove portions of this Privacy Policy at any time. All Privacy Policy changes will take effect immediately upon notification to the customer. Please check your email periodically for changes. Your continued membership in the Company and acceptance of our emails following the posting of changes to these terms will mean that you accept these changes at any time.

If you do not agree to the terms of this Privacy Policy, you may unsubscribe from our services, Just click here to unsubscribe.

Terms & Conditions


"File" shall mean an electronic record containing data that pertains to a particular individual (the "Consumer"), which meets each of the requirements set forth in this agreement.

"Opt In Data" where permission has been actively given by a consumer to receive emails.

"Double Opt In Data" where the consumer must also confirm his/her permission usually by replying to a confirmation email.

Files provided by List Owner

  • Each File provided by List Owner must have been and will be collected without employing email address harvesting, dictionary attacks and/or any other deceptive or illegal act or practice and will be in compliance with the CAN-SPAM act of 2003.
  • List Owner Represents and Warrants that the Consumers have consented to receiving commercial emails from List Owner, and such consent includes the right to transfer the Data to a List Manager for the use contemplated by this agreement. In addition List Owner shall maintain records evidencing such consent including, with limitation, applicable IP addresses, URL of the source website where consumer communicated consent and/or time/date stamps and will supply such records to List Manager as provide herein.
  • Each File provided by List Owner will either be Opt In Data or Double Opt In Data.

List Managers Right to use Files

  • List Owner hereby grants and List Manager hereby accepts a non-exclusive, non-transferable, revocable worldwide license to manage, make use and have access to the Data pursuant to the terms and conditions set forth in this Agreement.
  • Lists Manager reserves the complete and absolute right, in its sole discretion, to determine all matters relating to the Delivery, including but not limited to; the date on which delivery is made; the number of files to which delivery is made; Files that will receive Delivery.
  • List Manager Represents and Warrants that
    • the execution, delivery and performance by List Manager of this Agreement will not violate ay applicable law, statute or governmental regulation.
    • Except as may be required by law or necessary to prove compliance with laws, List Manager will not sell, rent, lease, license, exchange and/or otherwise transfer the Data or any email address contained in any suppression list(s).
    • List Manager will provide Consumers with a clear and concise method of choosing not to receive future commercial email messages ("Unsubscribe") from List Manager on every email message sent to the Files.
    • List Manager may permit a third party mailing service providers to possess the Files, provided that List Manager requires each entity to which List Manager permits access to the Files to maintain the security and confidentiality of the Files, and to return or destroy the Files after use.
  • List Manager shall not be liable or responsible for any issue arising from the Data or the manner in which it was collected.


The initial term ("Initial Term") of the Agreement shall be sixty (60) days and shall commence of the Effective Date. Thereafter, the Agreement shall automatically renew for consecutive thirty (30) day periods unless otherwise terminated pursuant to the provisions of this agreement.


Either party may terminate this Agreement for any reason by providing not less than forty-eight (48) hours notice to the other party.

Upon termination of this Agreement, whether for breach or otherwise, the following shall occur

  • List Owner shall cease providing Data to List Manager
  • List Manager shall immediately cease all sending of emails to Data
  • List Manager shall pay List Owner all sums due and owing, if any, within forty five (45) days of the effective date of termination; and
  • Unless otherwise provided herein, List Manager shall promptly return to List Owner all Files or in the alternative destroy the Data.

  • List Manager will provide List Owner with a report ("Revenue Report") which will include all the revenues that List Manager expects to collect which are attributable to List Owners Files. List Manager agrees to pay List Owner Royalties 50% of net revenue based on this Revenue Report.
  • Payment will be made thirty (30) days after the end of the calendar month. Payment to List Owner is contingent upon List Manager receiving payment.
  • Lists Owner acknowledges and agrees that Revenue Report may be based, in whole or in part, on data and reports provided to List Manager by Third Parties ( the "Statistics") and the List Manager shall not disclosed pursuant to judicial order, requirement or request of a government monetary damages for breach of these restrictive covenants may not be adequate and that the non-breaching party shall be further entitled to injunctive relief.

Representations and Warranties

Each party hereto represents and warrants that it has all the necessary power and authority to enter into this Agreement.



  • List Owner's Indemnity Obligations. List Owner agrees to indemnify and hold List Manager harmless from and against any and all claims, liabilities, costs, losses, damages, and expenses, including reasonable attorneys' fees, arising from or related to (i) a breach of List Owner's obligations under this Agreement, including the representations and warranties contained herein, and (ii) any claim that provision of the Data violates any law, statute or regulation, or any rights of any third party, including but not limited to the CAN-Spam Act of 2003, and acts amendatory thereto.
  • List Manager's Indemnity Obligations. List Manager agrees to indemnify and hold List Owner harmless from and against any and all claims, liabilities, costs, losses, damages, and expenses, including reasonable attorneys' fees, arising from or related to (i) a breach of List Manager's obligations under this Agreement, including the representations and warranties contained herein, (ii) any claim that the List Manager Technology infringes upon any rights of a third party, and (iii) any allegation that List Manager or its Customer or other agents violated any foreign or domestic, federal, state, or local law or regulation, or any rights of any third party, including but not limited to the CAN-Spam Act of 2003, and acts amendatory thereto.
  • Indemnity Procedures. If any action will be brought against either party (the "Indemnified Party") in respect to any allegation for which indemnity may be sought from the other party ("Indemnifying Party"), the Indemnified Party will promptly notify the Indemnifying Party of any such claim of which it becomes aware and will: (i) provide reasonable cooperation to the Indemnifying Party at the Indemnifying Party's expense in connection with the defense or settlement of any such claim; and (ii) be entitled to participate at its own expense in the defense of any such claim. The Indemnified Party agrees that the Indemnifying Party will have sole and exclusive control over the defense and settlement of any such third party claim. However, the Indemnifying Party will not acquiesce to any judgment or enter into any settlement that adversely affects the Indemnified Party's rights or interests without the prior written consent of the Indemnified Party.
  • Limitation of Liability. Excluding the Parties' obligations under Section 10 which result in actual, out-of-pocket expenses and/or costs to the Indemnified Party, in no event will either party be liable for any consequential, indirect, incidental, punitive, special or exemplary damages whatsoever, including without limitation, damages for loss of profits, business interruption, loss of information and the like, incurred by the other party arising out of this Agreement, even if such party has been advised of the possibility of such damages. Any cause of action arising from or in connection with this Agreement shall be asserted within one (1) year of the date upon which such cause of action accrued, or the date upon which the complaining party should have reasonably discovered the existence of such cause of action, whichever is later.


The failure of either party to insist upon or enforce performance by the other party of any provision of this Agreement or to exercise any right under this Agreement will not be construed as a waiver or relinquishment to any extent of such party's right to assert or rely upon any such provision or right in that or any other instance; rather the same will be and remain in full force and effect.

Force Majeure

Neither party shall be liable for, or considered in breach of or default under this Agreement on account of, any delay or failure to perform as required by the Agreement (except with respect to payment obligations) as a result of any causes or conditions which are beyond such party's reasonable control and which such party is unable to overcome by the exercise of reasonable diligence; provided that the non-performing party gives reasonably prompt notice under the circumstances of such condition(s) to the other party.

Relationship of the Parties.

The Parties to the Agreement are independent contractors. Neither party is an agent, representative, partner or employee of the other party. Neither party will have any right, power, or authority to enter into any agreement on behalf of, or incur any obligation or liability of, or to otherwise bind the other party. The Agreement will not be interpreted or construed to create an association, agency, joint venture, or partnership between the Parties or to impose any liability attributable to such a relationship upon either party.


Any obligations which expressly or by their nature are to continue after termination, cancellation, or expiration of the Agreement shall survive and remain in effect after such happening.

Construction; Severability.

Each party acknowledges that the provisions of this Agreement were negotiated to reflect an informed, voluntary allocation between them of all the risks (both known and unknown) associated with the transactions contemplated hereunder. Further, all provisions are inserted conditionally on their being valid in law. In the event that any provision of the Agreement conflicts with the law under which the Agreement is to be construed or if any such provision is held invalid or unenforceable by a court with jurisdiction over the Parties to the Agreement: (i) such provision will be restated to reflect as nearly as possible the original intentions of the Parties in accordance with applicable law; and (ii) the remaining terms, provisions, covenants, and restrictions of the Agreement will remain in full force and effect.


Except as otherwise specified, the rights and remedies granted to a party under the Agreement are cumulative and in addition to, not in lieu of, any other rights and remedies which the party may possess at law or in equity.

Entire Agreement.

This Agreement constitutes the entire and only agreement and supersedes any and all prior agreements, whether written, oral, express, or implied, of the Parties with respect to the transactions set forth herein. Neither party will be bound by, and each party specifically objects to, any term, condition, or other provision which is different from or in addition to the provisions of the Agreement (whether or not it would materially alter the Agreement) and which is proffered by such party in any correspondence or other document, unless the party to be bound specifically agrees to such provision(s) in writing.


No change, amendment, or modification of any provision of the Agreement will be valid unless set forth in a written instrument signed by the Parties.

Successors & Assigns

List Owner shall not assign this Agreement and any rights or obligations hereunder without the express written approval of List Manager, which approval shall not be unreasonably withheld. Any transfer of control of substantially all of the assets or business of the List Owner to a third party by sale, merger, or otherwise shall be deemed to be an assignment for purposes of this section. List Manager may assign this agreement and its rights and obligations hereunder to a parent, sister, subsidiary or any other business entity that purchases or acquires all or any portion of List Manager's stock. Subject to the foregoing, this Agreement shall inure to the benefit of and be binding upon the permitted assigns of the parties hereto.


The captions and headings used in the Agreement are inserted for convenience only and will not affect the meaning or interpretation of the Agreement.

Governing Law; Jurisdiction and Venue.

This Agreement shall be governed by the laws of the State of United States of America without respect to choice of law rules and the Parties hereby consent to exclusive jurisdiction and venue in the state and federal courts in Delaware for such purpose. The Parties waive the personal service of any process upon them and agree that service may be completed by overnight mail (using a commercially recognized service) or by U.S. mail with delivery receipt to the address stated in this Agreement.


Lead Gen, LLC
9500 Ray White Blvd, suite 200
Fort Worth TX 76244
Phone: 817-745-4601
Fax: 817-745-5605
Email: nt{at}

© 2016 Lead Gen, LLC All Rights Reserved.